X-100 Eichler on the Screen

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Get a Tour of Eichler's X-100 Steel House
through This Long-Lost 1950s Newsreel!

Click on controls above to play newsreel.


Half a century ago, Joe Eichler's all-steel X-100 house was more than real estate. It was big news.

In October 1956, one of the nation's leading newsreels, Universal-International News, featured a typically breathless tour through the house in San Mateo Highlands in its short (six-and-a-half minute) newsreel, which was shown before feature films at movie theaters across the country.

The X-100 wasn't the top story. After all, the week of October 28 was a lively one. The newsreel led with 'Freedom Road,' the Hungarian revolt against domination by the Soviet Union, which had already resulted in the deaths of thousands. "The most telling blow ever struck at Russia's satellite empire," Universal's correspondent told the world.

Also topping the news: impending war between Israel and Egypt—"the tinderbox that is the Middle East...ready for explosion."

The X-100 was next up, deemed more important than the latest from the Mau Mau rebellion in Kenya.

"A houseful of new ideas in homes," the announcer stated brightly. "That's the Eichler X-100: a house for tomorrow taking the pulse of today's prospective homeowner...Everything so modern it takes your breath away—and your money, too, if you bought one!"

Here's that long-lost, recently discovered footage of the X-100 newscast. We hope you enjoy it.

For the entire six-minute Universal program, which also includes all of the news around the X-100 segment, check out You Tube online.