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Modern Homes Realty’s Jeff Moore making S.F. and the Eichlers there his playground
Fridays on the Homefront
The Eichler Network welcomes Jeff Moore of Modern Homes Realty (pictured above), a new addition to our roster of preferred service companies. Jeff specializes in mid-century modern real estate marketing and consultation, serving the Eichlers of San Francisco. Photo: Jonathan Braun
Fridays on the Homefront
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2019. It’s where you’ll meet more
companies you can trust with your next home improvement project. For the current 2018 edition, click here.

Jeff Moore comes by his affinity for modern design honestly—design has been a part of his life forever.

"I've got a design background," he says simply. "Since I was young I've been involved in that."

He explains that his first jobs were doing tasks like AutoCAD work for his family's business, designer/manufacturers of high-end architectural glasswork in Moore's home state of North Carolina.

How he came to his role as a realtor with Modern Homes Realty covering San Francisco is a bit more fortuitous.

Operating a real estate investment and remodeling company of his own here in the Bay Area, he had occasion to need a real estate broker and met Monique Lombardelli. Monique is broker and CEO of Palo Alto-based Modern Homes Realty, which she founded in 2013 and now has a staff of ten, including six realtors specializing in different geographic regions.

"I needed a broker to go through, and that just worked out perfectly," Moore recalls. As Lombardelli is known in the South Bay as 'the Eichler lady,' Moore soon came to realize how much he admired the mid-century modern genre. He took a role representing MHR in San Francisco and began hosting open houses for the firm.

"I prefer the modern style, for sure," he says, noting that he is currently renovating a San Francisco home with modern design aspects. "It's simple, it's clean, there's not a whole lot [of ornamentation] going on."

Moore similarly attributes the current interest in MCM homes to a widespread desire among younger buyers for minimalist simplicity.

"I feel like it's a European thing, more of a space thing," he says, comparing traditional American homes to smaller ones across the pond.

As for representing MHR in the City, once again Moore feels like he senses increased interest.

"San Francisco is a good balance with the modern and traditional [homes]," he observes, confessing a personal preference for the western parts of town, including the Excelsior, outer Mission, and Sunset districts.

"I like that area because it's up and coming," he says, admitting a sensory bias toward the area as well: "I feel like the air there is a little crisper and cleaner."

In fact, one of the two properties Moore's own business is working on is in the Excelsior, with the other in Oakland.

If you're looking for a home in San Francisco, be it modern, traditional, or some combination thereof, Jeff Moore will bring real estate savvy mixed with keen design sensibility to your search.

Jeff Moore
Modern Homes Realty
Eichler Real estate Marketing
Serving San Francisco